Color Me Rad is a popular 5K that has brought a splash of color to cities all over the world since 2012. Over 1.5 million participants experienced the Rad, starting their races as a blank canvas and becoming a multi-colored masterpiece by the finish line. Finishers celebrate their accomplishments with the ultimate post-race party. Inspired by the Holi Festival of India, a group of friends decided to provide a new twist to the age-old sport of running, with color, music and a total disregard for the mundane.